Black Water Lounge

2020

Black Water Lounge, nestled in the heart of Duluth, Minnesota, wanted to rejuvenate its brand as it geared up for a grand reopening. In 2020, they entrusted the Likewise to embark on this transformative journey. However, unforeseen challenges stemming from the pandemic cast a shadow of uncertainty on the fate of this beloved business. In January 2022, the long-awaited moment arrived, and Black Water Lounge's doors swung open, as the new brand breathed fresh life into the space..

Responsibility
50%

Deliverables
Brand Identity
Various Printed Materials
Storefront Design
In-Store Materials

Team
Matthew Olin
Jacey Kufahl