In the summer of 2013, Locally Laid Egg Company entered Intuit's Small Business, Big Game competition. What began by submitting an essay for Round 1 turned into a competition among 15,000 small businesses across the United States that eventually wound through 3 more rounds, narrowing down the competition to the Top 4.
On November 5, 2013, Locally Laid found out 6 days prior to public knowledge that they had advanced to the Top 4. That left 6 days to prepare a campaign that would rally their modest 1,500 Facebook fans and customers across the midwest to vote daily for local food to win a $4M ad in the Super Bowl.
VoteLoLa.com was created as a design solution for redirecting audiences to Intuit's voting platform, while giving Locally Laid a link to put on materials prior to knowing the actual voting URL.