2021–Present
Leading women's fashion retailer Maurices launched Evsie — a tween girls' brand — in the spring of 2022. Designed for 8–12 year olds, Evsie helps girls discover their own unique style in a fun, playful and supportive way with a comfortable approach to inspire confidence.
After Maurices in-house team concepted and tested a variety of names, they hired Likewise in 2021 to design Evsie's brand identity. We worked tirelessly to design Evsie's logo and visual style (including color palette, photography direction and typographic recommendations).
Responsibility
80%
Deliverables
Brand Identity
Art Direction
Various Printed Materials
Team
Matthew Olin
Jacey Kufahl
2021–Present
Ad Advance, a premier digital advertising agency, sought the expertise of Likewise in 2021 to embark on a journey of brand exploration and unification, alongside crafting a cutting-edge website and implementing a powerful strategy for its online presence. Our partnership has grown, extending to projects such as the design of their corporate headquarters, where we proudly crafted a wood accent wall, elevating the ambiance of their new, branded space.
Responsibility
80%
Deliverables
Brand Identity and System
Various Printed Materials
Website Design
Lifestyle Photography
Tradeshow Design
Interior Design
Wood Accent Wall Build Out
Team
Matthew Olin
Jacey Kufahl
Andrew Kueng (Animation)
Du (Web Development)
Timbr (3D Wood Decoration)
2018
When Flagship, the retail brainchild of Duluth Screen Printing Co, launched, I partnered with them for branding, strategy, and initial shirt concepts. One morning, I saw an elongated degree sign noting the weather on a friend's Instagram story and was inspired to turn it into a lowercase "a" followed by an "F." Playing off the trend where "AF" is used as shorthand, I designed this mark for ColdAF. Since launch, thousands of locals and tourists have purchased shirts, hats, stickers, and pins at Flagship to celebrate Duluth—which is often cold AF.
Responsibility
100%
Deliverables
Brand Strategy
Logo Design
Product Design + Manufacturing
2022
The US operations of Salomon, Atomic Skis and Armada Skis host an annual company Turkey Trot fundraiser that gives back to their community in Ogden, Utah. In 2022, Salomon's VP of Marketing — and lead Turkey Trot enthusiast — tasked us to deliver on a design trifecta: an event logo that was equal parts turkey, fun, and mountain sports. Originally slated for use just on race bibs, we also applied the design to shirts and developed a color/texture system that allows the SnowTurkey™ to really showcase her flexibility.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
2019–Present
In 2019, Michael Johansen wanted to leverage his knowledge of—and passion for—watches to design his own timepieces to be made in Switzerland. He initially hired Likewise to brand his company, and our relationship continued as we worked on designing his watches, creating their in-store displays, and developing multiple iterations of Wolf Creek's website, all while navigating production delays for the watches due to the Covid-19 pandemic.
Responsibility
90%
Deliverables
Brand Identity
Watch Design
Product Photography
Display Design
Packaging Design
Various Printed Materials
Ad Design
Web Design and Development
Watch Case Micro Illustrations
Animation
Team
Matthew Olin
Jacey Kufahl
Timbr (Display Manufacturing)
2022–Present
Funner Brothers Donut Company, formerly known as Valley Pastries, delights in adding a playful touch of fun and flavor to everyday experiences. Indulge in oversized donut holes and legendary classic donuts and cookies. Their brand features sprinkles and vibrant, lively colors, reflecting the shop's joyous spirit and enhancing the fun and inviting experience for customers.
Responsibility
90%
Deliverables
Brand Identity
Package Design
Website Design and Development
Various Printed Materials
Storefront Design
Apparel Design
Vehicle Design
Team
Matthew Olin
Jenna Wicht
Melvin McGee (Mural)
2016
For three years of my daughter's life, I made her a board book for Christmas—a personal exercise and a show of affection. In 2016, I re-illustrated a previous concept I had made for my wife during college into this little book, pairing things that love each other because they go so well together.
Printed by Pint Size Productions
Responsibility
100%
2019
Walker Display, a worldwide leader in hanging art systems, hadn't updated their brand identity since 1993. To simplify their ordering process and improve the user experience on their website, Walker Display hired Likewise for a full rebrand. Our work encompassed a new brand identity and system, new print materials, and an innovative, custom-built tool on the new website to help shoppers accurately build their display systems.
Responsibility
60%
Deliverables
Brand Strategy
Project Management
Art Direction
Storyboarding
Logo Design
Print Design
UX Strategy
Web Design
Team
Matthew Olin
Jacey Kufahl
Anna Servatius
Andrew Keung (Animation)
Fitz Photo (Photography)
Hooey (Web Development)
2021
Started in the fall of 2018, Gays Do the D is one of the most listened to, unofficial Disney podcasts worldwide. With thousands of listeners each week and the Walt Disney World 50th Anniversary Celebration on the horizon, Adam and Patrick reached out to Likewise at the end of 2020 to help develop a fresh look for their fresh content.
Social Media Direction
We provided the initial direction for how Gays Do the D could use elements from the new logo for their social posts. GDTD co-host Adam implemented our ideas to produce consistent, dynamic imagery with high engagement for every episode.
Apparel Design
Since the podcast's inception, GDTD has sold merch through TeePublic and donated its proceeds to various causes that improve the lives and rights of members of the LGBTQ+ community.
In addition to simply putting their new logo on shirts, we wanted to flex the identity and see how closely — and legally — we could design some branded merchandise that represented beloved characters and films. Ultimately we wanted to help GDTD further give back with inclusive, fresh apparel.
Some of these shirts are still in production and some never saw the light of day.
Responsibility
100%
Deliverables
Brand Identity
Social Media Direction
Product Design
Illustration
Team
Matthew Olin
Madison (Biebel) Sylvester
Brian Johnson of La Habra High School Theater Guild, one of the largest and most award-winning high school theater programs in California, commissioned me to design posters for their 2014-15 season, which includes hits such as Oliver!, Les Misérables and Into The Woods, as well as one original production, AutoMotion.
Responsibility
100%
Deliverables
Poster Series
2021
Wanting our kids to experience natural play in our yard, my wife asked me to build them a mud kitchen. I designed and constructed this mud kitchen to include a functional sink, ensuring it can withstand neighborhood play. By sourcing materials and painting PVC pipe to resemble metal, the mud kitchen now perfectly complements our deck, which I also designed.
A year after constructing our mud kitchen, Lester Park Elementary School in Duluth, Minnesota, commissioned me to build a replica for their natural play area.
The words "The Mud Kitchen" were inscribed by my daughter, and I used laser engraving to etch them onto the back panel.
Responsibility
100%
Deliverables
Mud Kitchen Design
Build Out
2021
Baking It Real was founded by two moms to take the hassle out of at-home baking so families can focus on what matters most: making memories. After a couple years operating at a small scale as proof-of-concept, the two neighbors partnered together to launch Baking It Real.
Responsibility
90%
Deliverables
Brand Identity and System Design
Typography Recommendations
Packaging Design and Production
Social Media Graphics
Team
Matthew Olin
Jacey Kufahl
Ari Woeste (Lettering Direction)
Mae Munkeby (Pattern Design)
2021
In the winter of 2020-2021, with three nature-loving kids experiencing the distinct seasons of Northern Minnesota, we sought a solution to efficiently store all our gear. Transforming a half-bath in our entryway into a functional mudroom became the perfect answer. Leveraging my design expertise, I carefully planned the space, creating unique areas for each of our children to organize their gear while also ensuring ample coat hanging space for my wife and me. To optimize storage, I included a cleverly concealed compartment for off-season gear, resulting in a thoughtfully designed mudroom that maximizes space and ease of use.
Responsibility
100%
Deliverables
Mudroom Design
Material Sourcing
Team
Matthew Olin
Todd Olson (Build Out)
Timbr (3D Initials)
2015
In the summer of 2015, while munching on saltine crackers, I found inspiration in their grid-like pattern and decided to create a typeface. That night, I stitched, cracked, broke, re-stitched, and photographed a complete alphabet of saltine crackers, bringing this unique creation to life.
Responsibility
100%
Deliverables
Saltine Typeface
Design
Photography
2023
The Minturn Mile is a legendary backcountry skiing run located in Minturn, Colorado. It offers an exhilarating and challenging descent, starting from the top of Vail Mountain and ending in the charming town of Minturn, providing skiers with a unique and adventurous experience.
I led the design for a lifestyle brand celebrating the highs and lows of this renowned experience.
Responsibility
80%
Deliverables
Brand Identity
Various Printed Materials
Promotional Items
Apparel Design
Team
Matthew Olin
Jenna Wicht (Illustrations)
2023
Heck of the North is a popular gravel cycling event held annually in Northern Minnesota, USA. Cyclists tackle scenic and challenging gravel roads, showcasing the rugged beauty of the region while testing their endurance and bike handling skills.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Promotional Items
Apparel Design
Web Design
2018–Present
Locally Laid Egg Company is a Minnesota-based egg producer known for its commitment to sustainability, humane treatment of hens, and high-quality eggs. They have captured the hearts of consumers nationwide with their endearing brand and dedication to providing fresh, locally sourced eggs from happy, pasture-raised hens.
Responsibility
100%
Deliverables
Brand Identity
Packaging Design
Promotional Materials
Vehicle Design
2021–Present
Jeremiah Peck, a passionate Duluthian who rides his bike almost everywhere, embarked on his entrepreneurial journey by establishing a mobile bicycle repair shop. To help him launch, I designed this distinctive and meaningful brand, featuring a memorable logo that forms tire tread when repeated. Additionally, I created a series of secondary marks to enhance the brand's merchandise and foster a community of riders of all skill levels who share their love for cycling along the picturesque North Shore.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
Web Design and Development
2019
Haven Nail Studio—located at the Shops at 50th and France in Edina, Minnesota—delivers waterless nail care, in one refreshing experience. Likewise helped Haven launch their business aimed at using safer products and smarter techniques for healthier nails.
Responsibility
100%
Deliverables
Brand Identity + Collateral
Various Printed Materials
Storefront Design
Social Media Templates
2019–2020
Allerio is a cutting-edge telemedicine platform that empowers emergency medical services (EMS) providers with real-time access to critical patient data and remote medical consultation. With its portable and secure communication technology, Allerio enhances emergency care delivery, enabling faster, more informed decisions for improved patient outcomes.
Responsibility
75%
Deliverables
Brand Identity
Various Printed Materials
Social Media Graphics
Web Design
Team
Matthew Olin
Jacey Kufahl
Hooey (Web Development)
2019–2020
Wild State Cider is a craft cidery based in Minnesota, offering a diverse range of high-quality, small-batch ciders made from locally sourced apples and other natural ingredients. With a focus on innovation and sustainability, Wild State Cider delights cider enthusiasts with unique and refreshing flavors that showcase the essence of the region's apple orchards.
Responsibility
70%
Deliverables
Package Design
In-Store Materials
Various Printed Materials
Apparel Design
Team
Matthew Olin
Jacey Kufahl
2011
A portion of my MFA Thesis was this series of typographic portraits that pay homage to iconic superheroes and villains, reimagined using letterforms and typographic elements. Each artwork showcases the fusion of design and pop culture, celebrating the visual power of typography in an imaginative and captivating way.
Responsibility
100%
Deliverables
Typographic Superheroes
Design
2016
What started out as an emo song about a cute barista, written by a lonely college student, turned into an accidentally viral video. Eventually, it led to a celebration of the 10th anniversary of my love for Starbucks and Starbucks Girl. This celebration involved having professional musicians do justice to the song and compiling their renditions into an EP.
It’s a jam.
Responsibility
100%
Deliverables
Package Design
2019
Hip Hop Wrap Artists was born from an inspiring 2-hour branding and creativity session, led by Tad Carpenter at UMD. Within this brief timeframe, participants were given an animal (frog) and a city (Detroit) and challenged to forge creative connections between the two, resulting in the imaginative concept and design of a fictitious brand identity that embodies the spirit of both.
Responsibility
100%
Deliverables
Brand Identity
Package Design
Various Printed Materials
Storefront Design
2018–2021
Trailfitters, located on the scenic shores of Lake Superior, offers a diverse range of clothing, footwear, and gear catered to outdoor enthusiasts, including trail runners, hikers, and adventure seekers. As a locally-owned business situated in the Fitger's Brewery Complex in downtown Duluth, MN, Trailfitters takes pride in curating an exceptional selection of quality products sourced both locally and globally, making it a go-to destination for those seeking premium outdoor gear in this outdoor lover's paradise.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Promotional Items
Apparel Design
Web Design
2019–2021
Stone Mountain Farm in Belmont, NH, offers a delightful experience with 40 apple varieties, homemade donuts, and a farm stand showcasing pumpkins, gourds, and local honey. Nestled in picturesque surroundings, it invites visitors to savor the essence of autumn with an array of fresh produce and seasonal delights.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Food Truck Design
2020–Present
Diggs Dental Care is a trusted dental office located in Missoula, MT, offering a modern and comfortable dental experience in the heart of the city. With a caring and compassionate team, Dr. Tanner and Dr. Kate provide excellent care for all your family's dental needs, ensuring each patient receives personalized attention and treatment.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Ad Design
Breaking Bad meets Pinky and the Brain
Taking inspiration from a favorite childhood TV show of mine and its many similarities to a current favorite TV show, I created these mash-ups prior to discovering via Google that others had already posted different takes on this phenomenal connection. Nonetheless, it allowed for some fun illustration and wordplay experimentation.
Pinky and the Brain and Walter White share similarities in their ambition and pursuit of grand plans. Both characters have big dreams and a desire to achieve something significant; Pinky and the Brain strive to take over the world, while Walter White aims to become a powerful drug lord. Additionally, they both face numerous obstacles and challenges on their journeys, which contribute to the complexity of their characters and the narratives they are part of.
Responsibility
100%
2020–2022
Love Creamery, located in Duluth, Minnesota, is a beloved artisanal ice cream shop known for crafting delectable and imaginative ice cream flavors using locally sourced ingredients. With a passion for quality and creativity, Love Creamery offers a delightful array of frozen treats that satisfy the taste buds of locals and visitors alike.
Responsibility
50%
Deliverables
Packaging Design
Team
Matthew Olin
Jacey Kufahl
2021
The Perch, an Airbnb nestled within Locally Laid Egg Company's farm (affectionately known as Camp Chicken) in Wrenshall, Minnesota, allows guests to engage in a variety of activities, including feeding chickens and gathering eggs, all while enjoying the comfort of a relaxing tiny cabin. Reflecting Locally Laid Egg Company's commitment to real food and sustainability, The Perch's branding enhances the inviting and immersive farm-curious experience for guests.
Responsibility
95%
Deliverables
Brand Identity
Signage Design
Promotional Materials
Team
Matthew Olin
Mae Munkeby
Timbr (Sign Construction)
2020
Black Water Lounge, nestled in the heart of Duluth, Minnesota, wanted to rejuvenate its brand as it geared up for a grand reopening. In 2020, they entrusted the Likewise to embark on this transformative journey. However, unforeseen challenges stemming from the pandemic cast a shadow of uncertainty on the fate of this beloved business. In January 2022, the long-awaited moment arrived, and Black Water Lounge's doors swung open, as the new brand breathed fresh life into the space..
Responsibility
50%
Deliverables
Brand Identity
Various Printed Materials
Storefront Design
In-Store Materials
Team
Matthew Olin
Jacey Kufahl
2019
Patterns & Pops, a delightful clothing boutique, offers trendy pieces all priced under $100. Whether you visit their hot pink fashion truck at various locations in Denver or stop by their storefront in downtown Denver, they promise to make your wardrobe sweeter than ever with the right patterns and bright hues to complement your style.
Responsibility
100%
Deliverables
Brand Identity
Various Print Materials
Vehicle Wrap
Storefront Design
2020–2021
Outer Space Construction Company (OSC2), a company aiming to 3D print satellites in Outer Space, sought a compelling brand identity and a persuasive slide deck to secure a multi-million dollar government contract for their groundbreaking initiative. Despite later merging into other ventures with similar goals, OSC2 was awarded the contract and remains dedicated to exploring related endeavors.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
2019–Present
Rainbow Trail Lutheran Camp's Grace Race 5k is an annual run/walk event that began in 2007 as part of RTLC's 50th-anniversary celebrations, dedicated to raising funds for ELCA World Hunger. Held in collaboration with the Rocky Mountain Synod Hunger Network, the event and its participants have made a significant impact, contributing over $80,000 to the ELCA World Hunger Appeal over the past 15 years.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
2018
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2015
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.
Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2012
Lakes Community Health Center took the initiative to promote good hygiene at summer fairs and festivals in Northern Wisconsin by sponsoring hand washing stations strategically placed around the events. Knowing that people would have just been using the "John," we thought it would be fitting to invite them to say "Hi, Jean!” I led the concept, design and art direction on this project, creating a memorable message to promote handwashing.
Work done at WestmorelandFlint
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
2013
In the summer of 2013, Locally Laid Egg Company entered Intuit's Small Business, Big Game competition. What began by submitting an essay for Round 1 turned into a competition among 15,000 small businesses across the United States that eventually wound through 3 more rounds, narrowing down the competition to the Top 4.
On November 5, 2013, Locally Laid found out 6 days prior to public knowledge that they had advanced to the Top 4. That left 6 days to prepare a campaign that would rally their modest 1,500 Facebook fans and customers across the midwest to vote daily for local food to win a $4M ad in the Super Bowl.
VoteLoLa.com was created as a design solution for redirecting audiences to Intuit's voting platform, while giving Locally Laid a link to put on materials prior to knowing the actual voting URL.
Responsibility
100%
Deliverables
Ad Campaign
Various Printed Materials
Social Media Graphics
2018
Fueled by a desire to infuse Denver's streets with more sweetness, Sprinkle Me Smitten emerged as a delightful mobile ice cream sandwich business, offering a unique experience with a range of customizable cookie flavors and premium ice cream fillings. Founded by childhood friends Taylor & Courtney, their passion for ice cream drives them to bring joy to taste buds one sweet treat at a time.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Social Media Graphics
Trailer Wrap
2013
From December 2-5, 2013, Duluth, Minnesota, received over 24" of fresh snow, not including massive accumulation from drifts.
This series of snowflakes was inspired by the shovel that kept me company for those few days as winter officially arrived.
Responsibility
100%
Deliverables
Shovel Snowflakes
Design
Illustration
2016
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.
Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2021
Proctor High School, located in Proctor, MN, embraces the spirit of the Rails as their mascot, representing a symbol of unity and strength that connects students on their educational journey. With a vision to educate, engage, and inspire, they empower students to embark on a journey of knowledge and growth, fostering a respectful and innovative environment for learning and personal development. These visual assets for their sports teams, apparel, and equipment echo this theme, further reinforcing the sense of community and pride.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
Signage Design
Sports Surface Graphics
Sports Equipment & Accessories
2020–2021
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.
Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2016
I was invited to participate in the inaugural "Posters for Parks" exhibit in Minneapolis, MN. This poster addressed a prevalent frustration—people being absorbed in their phones while surrounded by nature. By integrating a phone into the common pedestrian symbol and urging viewers to "Look Up," the design aimed to inspire a more mindful and immersive experience in the outdoors. The poster was printed using the official industrial Pantone yellow and blue commonly found on street signs, to create a powerful visual impact.
Responsibility
100%
Deliverables
Various Printed Materials
Signage Design
2019–2020
The Rare Book Sleuth is a specialist in rare and antiquarian books, dealing in first editions, signed copies, and exceptional rarities. Offering expert services such as curation, collection development, and appraisal, they actively seek to acquire fine books, whether individual volumes or entire collections, and are committed to tracking down elusive titles for their clients.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
2022
Tbsp Waffles is a Minnesota-based company known for its delicious and unique liege waffles. With a focus on quality ingredients and creative flavors, Tbsp Waffles offers a delightful and memorable waffle experience to its customers in the state and beyond.
Responsibility
100%
Deliverables
Brand Identity
Package Design
Various Printed Materials
2012
Album art direction and design for my talented friend, James Hersch, compiling 17 of the 52 songs he wrote and recorded in 2012 for his second "52 Songs in 52 Weeks" journey.
Responsibility
100%
Deliverables
Brand Identity
Package Design
2011
After walking past one of the newest and most poorly branded additions to downtown Duluth, I couldn't help but hash out this idea for their identity and what could have been. Unfortunately, none of this is real except their current logo.
Responsibility
100%
Deliverables
Brand Identity
In-Store Materials
2012
Lakes Community Health Center in Iron River, Wisconsin sought a new information brochure to showcase their exceptional services. To create a distinctive piece that stood out from other printed materials, I designed this die-cut solution that seamlessly integrated the copy across the front cover and inside panel.
Work done at WestmorelandFlint
Responsibility
100%
Deliverables
Printed Materials
2012
When the director of the Duluth International Airport was preparing to move to a new job in Detroit, a casual party was planned in his honor, requiring a casual invitation. In honor of flying off on new adventures (and with his airport career in mind), I created this mailable 5x9 postcard invitation that could also be cut out and assembled into a paper airplane.
Work done at WestmorelandFlint
Responsibility
100%
Deliverables
Printed Materials
2019
Farm LoLa, the berry wing of Locally Laid Egg Company, invites visitors to indulge in their pick-your-own honeyberries & blueberries in Wrenshall, MN. They also grow garlic and collaborate with local experts to produce honey.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
Packaging Design
2020–Present
Zeitgeist is a community-driven organization and a vibrant hub for film, food, and art, housing diverse experiences such as a movie theater, performance venue, art gallery, and a restaurant & bar within its physical space. The branding for Zeitgeist was an evolution, evolving their existing identity while highlighting their lakeside location along Lake Superior. The result is a dynamic and cohesive system that reflects the multifaceted nature of their offerings and their diverse audience.
Responsibility
100%
Deliverables
Brand Identity and System
Print Design
Web Design and Development
Team
Matthew Olin
Andrew Kueng (Animation)
2022
Robotic Construction Technologies is a large-scale commercial 3D printing company that utilizes its proprietary technology to print foundations for government and commercial contracts in the greater Denver area, Colorado. As the company grows, Robotic Construction Technologies also hopes to expand its capabilities to 3D print entire houses.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
2019–2021
Encompass Real Estate is a comprehensive property management company based in Duluth, Minnesota. With a focus on commercial real estate investment and representing quality apartment communities, office facilities, and commercial retail centers, Encompass is dedicated to building strong and enduring relationships with its clients.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Web Design
2012–Present
Assorted marks created for a number of clients & purposes.
Responsibility
100%
Deliverables
Brand Identity
Monogram Design
2020–2021
Gloria Dei Lutheran Church, an established and vibrant congregation located in Duluth, MN, is dedicated to serving the Hillside neighborhood and engaging in global outreach. As a member of the Evangelical Lutheran Church in America (ELCA), Gloria Dei embraces diversity and envisions a community of God's love that brings together people from all walks of life, united in their faith and commitment to making a positive impact in the world.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Web Design
2020
Northeast Wisconsin Paddlers is a dynamic paddling club focused on promoting safe and enjoyable kayak, canoe, and stand-up paddle boarding activities in the region. As a Paddle America Club of the American Canoe Association, they host a variety of paddle events, including whitewater and open water kayak trips, along with skill development workshops, providing paddlers with enriching experiences and fostering a love for paddle sports.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Promotional Items
2022–Present
Heyday Home Solutions, formerly known as Handy Home Repair, was founded in 2016 by Joshua Weber, a construction industry veteran seeking to enhance homeowners' experiences with trust and accountability. Offering extensive expertise in maintenance, repairs, cleaning, and remodels, along with unmatched customer service and a commitment to getting the job done right, Heyday Pros have earned the trust of hundreds of homeowners in Northern Minnesota and Wisconsin.
Responsibility
100%
Deliverables
Brand Identity
Web Design
Various Printed Materials
Apparel Design
2019–Present
Pancake Day, hosted annually by The Duluth Lions Club at the Duluth Entertainment & Convention Center, brings together a dedicated group of volunteers with a shared goal of raising funds for sight, hearing, and diabetes needs within the community. With a rich legacy of service, this long-standing event attracts enthusiastic crowds eager to support meaningful causes while enjoying delicious pancakes.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Ad Design
2021
Maurices launched a line of tees and tanks branded under the name "24/7," providing women with versatile tops suitable for any time of the day or week. They approached me to design a new mark that would effectively represent the line both digitally and in-store, and the mark is now prominently featured on products nationwide.
Responsibility
80%
Deliverables
Brand Identity
Art Direction
Various Printed Materials
Team
Matthew Olin
Jacey Kufahl
2013
The ButterCup Factory is a mission-driven bakery dedicated to spreading sweetness across Minnesota, one handcrafted gourmet cupcake at a time. With a focus on using the finest and freshest ingredients, including a generous dose of love, they create delectable treats for weddings, birthdays, showers, or whenever you simply need a delightful cupcake to satisfy your sweet cravings.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
2021
The Overlook Apartments, owned by Encompass, offer a unique living experience in Duluth, MN. With breathtaking views of the harbor, a central location, and a dedicated onsite maintenance team, it's the ideal choice for those seeking the perfect Duluth, MN apartment complex.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Signage Design
2021
Obbink Distilling is a St. Joseph, Minnesota-based distillery known for its innovative technology that rapidly ages whiskey, resulting in unique space-aged whiskey. Their commitment to quality and craftsmanship has earned them recognition in the spirits industry, already making them a go-to destination for whiskey enthusiasts seeking distinctive and exceptional flavors in the short time since launch.
Responsibility
95%
Deliverables
Brand Identity and System Design
Various Printed Materials
Packaging Concepts
Storefront Concepts
Team
Matthew Olin
Mae Munkeby
2018
NelsFinch Construction, based in Minnesota, specializes in home improvement services. They offer expertise in kitchen renovations, bathroom renovations, and deck building and restoration, providing comprehensive solutions for all building and renovation needs.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Social Media Graphics
2013
Located at the base of the Flat Irons in Boulder, Colorado, Mount Calvary Church approached me to redesign their logo. I integrated elements from their previous logo into a fresh, simple, and unique representation of the Holy Trinity, which doubles as a stunning stained glass feature.
Responsibility
100%
Deliverables
Brand Identity
Custom Glass Design
2011
Re-Solutions is a leading provider of reinsurance services, offering insurance solutions specifically designed for insurance companies. Their recent rebranding initiative aimed to elevate their professional image and emphasize their expertise in the industry, showcasing their comprehensive range of services for clients.
Work done at WestmorelandFlint
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
2018–2022
Canine Health Forward is dedicated to providing dogs with slow-baked, ultra super premium dog food, taking a preventative approach to their health and well-being. With a focus on quality ingredients and a love for our furry companions, they aim to nourish and support dogs so they can lead longer, happier lives as cherished members of our families.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Package Design
Trailer Wrap
2012
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.
Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2020
Amy Broadmoore Photography is a Duluth, Minnesota-based commercial photographer specializing in capturing the exhilarating moments of Midwest sports and outdoor adventures, from running and biking to skiing and more. With a keen eye for action and a passion for the outdoors, Amy's images bring to life the thrill and beauty of these adventures for her clients to cherish forever.
Responsibility
100%
Deliverables
Brand Identity
2018–2019
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.
Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2018–Present
Huntsville Cider House is a charming A-frame rental nestled in Utah's scenic Ogden Valley, serving as a cozy retreat for those with an affinity for cider. Founded by a couple inspired by their love for skiing and passion for cider-making, the A-frame embodies mountain comfort and hosts cider-making activities in the fall, offering a unique and memorable experience for guests.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Package Design
Apparel Design
2019
Silent Wake is a premier canoe and kayak tour agency in Ozaukee County, Wisconsin, offering guided kayak trips, private instruction, and kayak training for individuals of all skill levels, from beginners to advanced paddlers. With a strong commitment to safety and expertise in the paddling industry, Silent Wake ensures that every participant enjoys a memorable and enriching experience on the water.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Social Media Graphics
Apparel Design
2019–2020
Station Six Productions is a Denver-based creative lighting and production design studio that specializes in concert touring and live performance, bringing captivating visual experiences to the stage. With their expertise in lighting and production, they elevate performances, leaving audiences in awe of their immersive and dynamic creations.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
2011
Labovitz School of Business and Economics at the University of Minnesota Duluth is dedicated to providing a transformative education, equipping students with the knowledge and skills to thrive in a challenging world. This festive card encapsulates the spirit of seasonal changes, bringing warmth and joy to all who received it.
Work done at WestmorelandFlint.
Responsibility
100%
Deliverables
Various Printed Materials
2013
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.
Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2022
Fresh Look Duluth, owned by Dee Bartlam, offers natural-looking Botox and dermal filler treatments in Duluth, MN. With complementary consultations, Dee empowers women to understand aging changes and develop personalized treatment plans, leaving them feeling refreshed and confident.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Storefront Design
2021
Dan and Christine Stocke are two of the biggest, most enthusiastic supporters of Duluth's Art Community. When they started a foundation to further give back, they approached me to design a logo for it. Following the idea of "Yes, and..." this custom ampersand has just enough quirk to encapsulate Dan and Christine's personalities while retaining scalability for use on a wide variety of applications.
Responsibility
100%
Deliverables
Brand Identity
2011
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.
Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2021
UnCopyLicated, founded by Korah Johansen, provides professional copywriting and editing services, delivering clear and concise messages tailored to each client's unique needs, ensuring effective communication without unnecessary complexity.
Responsibility
100%
Deliverables
Brand Identity
2015
When we were pregnant with our daughter Avery, I designed a fake LEGO box announcement that went viral on platforms like BoredPanda and even caught the attention of LEGO. When expecting our twin boys, it was time to create an expansion set.
Responsibility
100%
2014
Renegade Theater Company, the resident theater company of Zeitgeist, graces the Teatro Zuccone Theater within the Zeitgeist Arts Building in downtown Duluth. Committed to entertaining, enlightening, and inspiring the community, Renegade presents bold storytelling and supports local artists with their brave new works.
Responsibility
100%
Deliverables
Poster Design
Print Design
Digital Display Design
2018–2022
XOXO Stitchery is a charming small business in Colorado, specializing in handcrafted and personalized embroidery pieces. With their exceptional craftsmanship and dedication, their creations make thoughtful and cherished gifts for loved ones.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
2020–2021
Synch Tec, a dynamic startup based in Duluth, MN, originated from humble beginnings in the founders' bedrooms. Their innovative idea of creating versatile hat/neck gaiter hybrids has brought a stylish and functional solution to outdoor enthusiasts and fashion-forward individuals alike.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Social Media Graphics
Apparel Design
2020–2022
Founded by Kate Coward, Full Potential Performance Coaching provides endurance coaching for athletes at all stages of their athletic journeys. Utilizing her expertise in workouts, rest, and nutrition, Kate empowers her athletes to unlock their full potential and achieve remarkable performance levels.
Responsibility
75%
Deliverables
Brand Identity
Social Media Templates
Apparel Design
Team
Matthew Olin
Taylor Kochan
2020
Lincoln Park Business Group wanted to effectively communicate their mission and values through a rebrand in 2020. Presented the day before the world shut down for Covid-19, this design embodied LPBG’s strategic thinking, strong community connections, and shared commitment to revitalizing the Lincoln Park Craft District through business, economic, and community development.
Unfortunately, this logo was never used due to the hard economic impact of the Covid-19 pandemic.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Signage Design
2018
Heart of Hospitality is an innovative project that fosters sustainability in the hospitality industry. By collecting and donating gently used hotel amenities to local agencies and community members, the initiative aims to reduce waste while maintaining a balance between a healthy economy, environment, and community. Partnering with United Way and Visit Duluth, the project aspires to become a model for hotels and communities worldwide.
Responsibility
100%
Deliverables
Brand Identity
Printed Materials
2018–2022
Hartley Nature Center is an independent, non-profit organization located in Duluth's scenic 660-acre Hartley Park. Their mission is to inspire connections to nature through education, play, and exploration, serving over 10,000 school-aged children and more than 30,000 annual visitors. They offer a range of nature-based activities, enhancing experiences in the park for all.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
Ad Design
2020
The Hull, a unique pop-up shop initiative launched by Flagship Apparel, offers a permanent space for regional brands, businesses, and makers in Canal Park. The Hull features rotating businesses every two to four months, creating an ever-changing shopping experience that celebrates local creativity and craftsmanship.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Storefront Design
2020
Style By Dena, a talented hair stylist, transformed her porch into a welcoming salon, offering a variety of hair services that leave clients feeling pampered and stylish. Reflecting her passion for beauty and creativity, the visual identity for Style By Dena combined her with top-notch styling expertise, create a fun and immersive experience for clients.
Responsibility
100%
Deliverables
Brand Identity
Web Integration
Application Examples
2021
Superior Tech is a leading Duluth-based parent company in the manufacturing sector. With a commitment to innovation and growth, they expanded their manufacturing capabilities, including producing personal protective equipment during the COVID-19 pandemic.
Responsibility
100%
Deliverables
Brand Identity
Various Printed Materials
Apparel Design
